Lead generation and paid traffic, set up in your accounts
Anyone Leads covers four related services: search ads, paid social, landing pages with forms, and lead tracking with follow-up setup. You can request any one of them. Everything is built in accounts registered to your business, so the campaigns, audiences, pixels and data stay yours if the arrangement ends. Ad spend goes from your card to the platforms. The service fee covers setup and ongoing management, and the partner who does the work quotes it once the scope is clear.
Search, social, pages and tracking
Most requests fall under one of four headings.
- Search ads, for buyers who are already looking.
- Paid social, for buyers you can describe by role, industry or interest.
- Landing pages and forms, so each ad has a page built for it.
- Lead tracking and follow-up, so each inquiry is recorded and answered.
The partner who handles your request can quote any combination. Ad spend stays separate and goes straight to the platform.
Search ads
Ads that show when people search for what you sell. Includes search term checks, negative keywords and budget pacing on a regular schedule.
LinkedIn for B2B
Targeting by job title, industry and company size, with lead gen forms that flow into your CRM instead of a spreadsheet.
Landing pages
Pages written and built to match each campaign, on a tool you can edit later, checked on mobile before traffic arrives.
Conversion tracking
Google Tag Manager, GA4, the Meta pixel and the LinkedIn Insight Tag set up, tested and documented in your accounts.
From form to first conversation
The opening steps are short and mostly about information.
- Fill in the form. Mention your industry, who you sell to and any campaigns already running.
- Your request is forwarded to a service partner that does paid ads and tracking work.
- The partner asks for anything missing, such as current monthly ad spend or the CRM you use.
- A scoping conversation follows, and the partner sends a quote with the work listed out.
Budget for two lines
Plan for ad spend and for management as two separate lines. Ad spend is set by you and paid to the platforms. It rises or falls as you change budgets, and the charges appear on your own account. Management is the partner's fee for the work. It moves with the number of channels, the number of landing pages, how involved the tracking is and how often you want reporting. Ask the partner which parts are one-time setup and which are ongoing, so you can compare quotes on the same basis.
Before you send a request
How do I end the arrangement?
Give the notice set out in your agreement. Before the end date, confirm you have admin access to every ad account, analytics property, tag container and page builder, then remove the partner's user access. Ask that landing pages and tracking keep running or be handed over. A good proposal explains this exit process up front.
What is the difference between setup and ongoing management?
Setup is the one-time work: building campaigns, writing the first ads, creating landing pages and forms, installing conversion tracking and connecting leads to your inbox or CRM. Management is the work after launch: adjusting bids and budgets, excluding poor search terms, testing ads and pages, checking tracking and reporting. Many providers quote the two separately.
How is the management fee usually set?
Common models are a flat monthly fee, a fee that scales with ad spend, or a project fee for setup work. What drives it is the number of channels and campaigns, how many landing pages are involved, how involved the tracking is, and how often you want reports and calls. Ask what is included and what costs extra.
Does this site sell leads or contact lists?
No. The services here build and run advertising in your own accounts, so inquiries come to you directly from people who saw your ads. Nothing on this site sells contact lists, shared leads or data gathered from other sources.
Will I need to answer leads myself?
Yes, or someone on your side will. The service partner sets up how inquiries are captured and routed, for example an email alert, a CRM entry or a text notification. Who answers and how fast is up to your business, and that response often matters as much as the ads themselves.
Want a price for ads, landing pages or tracking? One short form covers all of it.
Get a quoteSend your request
Fill in your name, work email, company and the service you are asking about.